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当下,电视广告是哈药集团与消费者沟通的有效渠道。在选择电视媒介时,我们注意到金鹰卡通卫视在节目收视上颇为强劲,同时,作为中国第一亲子媒体,面向的人群已不仅仅局限于儿童,当儿童成为一个家庭的中心,收视习惯跟随孩子喜好而定,在二孩经济的带领下,家庭收视习惯也转为以孩子为主体,这样一来,以孩子带动整个家庭,品牌有效到达率更高。而此次选择金鹰卡通卫视,核心要素是金鹰卡通卫视的平台调性和哈药集团对于儿童健康的理念以及和我
At the moment, TV commercials are an effective channel for communication between Harbin Pharmaceutical Group and consumers. In selecting the TV medium, we noticed that the Golden Eagle Cartoon TV is quite strong in program ratings. Meanwhile, as the first parent media in China, the crowd is not limited to children. When the children become the center of a family, the viewing habits follow Depending on the child’s preferences, under the leadership of the second child economy, family viewing habits are also converted to children as the mainstay. In this way, the whole family is driven by children, and the brand’s effective arrival rate is even higher. The Golden Eagle Cartoon TV this selection, the core element is Golden Eagle Cartoon TV’s platform transfer and Harbin Pharmaceutical Group for children’s health concept and and I