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信息技术的发展给人们的生活带来了极大变化,获取资讯的渠道也更多样化,新媒体的崛起给传统的图书出版业带来了巨大的冲击。图书出版业要想在激烈的市场竞争中获得一席之地,就需要结合新媒体技术转变自身发展路径,走出出版困境,制定符合客户需求的发展策略。
The development of information technology has brought great changes to people’s lives and the access to information has become more diverse. The rise of new media has brought tremendous impact on the traditional book publishing industry. If the book publishing industry wants to gain a foothold in the fierce market competition, it needs to change its own development path by combining with the new media technology, get out of the publishing predicament and formulate the development strategy in line with the customers’ needs.