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广告、广告人、广告业,这是如今运用极为频繁的词汇。 美国唯一连任三届的总统罗斯福在垂暮之年说:“如果能重新生活的话,我将从事广告事业,因为它已经达到一种艺术的高度。” 广告,何以显现出如此巨大的诱惑力,使得总统都出来为广告做广告呢? 我想,广告不仅是经济生活的晴雨表和调色板,同时,已经以它最丰富的最具表现力的手法,勾勒着社会乃至人生的内涵和外延、深度和广度。 不论你承认与否,广告已经悄悄地潜入了我们生存的空间,并无处不在、无时不在地影响着我们。
Advertising, advertising, advertising, which is the most frequently used vocabulary today. In the twilight years, President Roosevelt, the only U.S. president to be reelected for three terms, said: “If I can live anew, I will be in the advertising business because it has reached a level of art.” Advertising has shown such a great allure that I think advertising is not only a barometer of economic life and a color palette. At the same time, it has outlined the connotation and denotation of society and even life with its most abundant and expressive techniques. Depth and breadth. Whether you admit it or not, the ad has quietly sneaked into the space in which we live, and it is everywhere and constantly affects us.