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2011年Facebook的全球活跃用户数已达8.45亿,作为网络新媒体的代表,这一数字无疑成为传统电视媒体巨大威胁。在网络新媒体影响力异军突起的时代中,传统电视媒体正受到来自网络、手机、移动终端等各方新媒体的猛烈冲击。电视媒体的受众不断流失,广告投放业务也随之受到前所未有的影响,这现象已经成为一个全球性的话题。电视人如何应对这一变化,如何顺应这一趋势,解析电视领域中网络新媒体的应用至关重要。
Facebook’s global active users reached 845 million in 2011. As a representative of the new media on the Internet, this figure undoubtedly poses a tremendous threat to the traditional television media. In the era when the influence of new media on the Internet has been on the rise, the traditional television media is being hit hard by the new media such as the Internet, mobile phones and mobile terminals. The constant loss of the television media audience and the consequent impact on the advertising business have become a global issue. How TV responds to this change and how to adapt to this trend is of paramount importance in resolving the application of new online media in the field of television.