随着经济的发展 ,银行业的对外开放 ,营销对于银行业的改革和发展的推动力将越来越显现 ,银行需要营销 ,其营销面覆盖银行的资产业务、负债业务、中间业务 ,强化营销工作 ,对管理行和基层行有着不同的要求 ,需要在体制上、管理上、技术上做出更多的探索和努力 With the development of economy, opening up of the banking industry and marketing will be more and more impetus to the reform and development of the banking industry. The banks need marketing. Their marketing covers the bank’s asset business, liability business, intermediate business, enhanced marketing Work, management and grass-roots level have different requirements, the need for institutional, management, and technology to make more exploration and efforts