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一、广告摄影创意和文化(1).广告摄影创意的内涵及发展形势广告摄影在我们许多人眼里就是一种商业活动,这只是对广告的一种很表面的理解,其实广告的深层次的含义是文化,它的存在离不开文化,可以说广告的产生就是建立在文化的基础上的,是文化底蕴积累的一种产物。“广告摄影创意是广告人员在对市场、产品和目标消费者进行调查分析的前提下,根据广告客户的营销目标,以广告策略为基础对抽象的产品诉求概念予以具象
First, the creative and cultural photography advertising (1). The creative photography advertising connotation and development situation Advertising photography in the eyes of many of us is a business activity, this is only a superficial understanding of advertising, in fact, the depth of advertising The meaning is culture, its existence is inseparable from the culture, it can be said that the production of advertising is based on the culture is a product of accumulation of cultural heritage. ”Creative advertising photography is the advertising staff in the market, products and target consumers under the premise of the investigation and analysis, based on advertisers marketing objectives, based on advertising strategy to abstract the concept of product appeal to be like