论文部分内容阅读
日系车企销量下滑、韩系车企渔翁得利、德系车企持续扩张、法系车企突飞猛进、美系车企安心布局、自主车企各自为战、豪华车企傲视群雄,2012年对各大车企来说真的是冰火两重天。2012年,中国汽车市场中的热点事件似乎比往年都要多,从汽车限购到电动车安全;从大众“DSG事件”到日系车被抵制;从合资自主的扩大到自主品牌的危局,这一系列事件贯穿了2012全年,结果无疑是几家欢喜几家愁。转眼间又到了年终总结的时候,不管是经历了负面事件影响的车企,还是全年营销业绩突出的车企,都想借助2012广州车展的舞台来展示自己,为过去的一年画上一个句号,也为来年的发展创造良好契
Japanese car sales decline, South Korean auto maker profitability, the German car prices continued to expand, the French car industry by leaps and bounds, the United States Department of car prices assured layout, independent car prices fight their own cars, The major car prices really are two days of ice and fire. In 2012, there appeared to be more hot spots in China’s auto market than in previous years, ranging from car purchase to the safety of electric vehicles; from the mass “DSG Incident” to the boycott of Japanese cars; from the joint venture autonomy to the crisis of its own brands, This series of events runs through the year 2012, the result is undoubtedly a few happy a few unhappy. Blink of an eye to the year-end summary of the time, whether it is experiencing the impact of the negative car prices, or outstanding marketing year car prices, want to use 2012 Guangzhou Motor Show stage to show themselves for the past year draw a full stop , But also create a good contract for the development of the coming year