每一家运动用品公司的策略基本上都是相通的,旗下的球星分三类,第一类是实力型—在联盟中占据统计榜前列,但明星效应并不强烈,这类明星的代表当数Adidas签约的邓肯;第二类则是实力和魅力同样出众的球星,麦迪绝对算其中的佼佼者;第三类则是纯魅力型球员,当然并不是说他的实力不够,只是魅力有时候能让人忽略了实力。这三种球星的签名球鞋推出也极有讲究,第一类明星的球鞋大多作为中端市场的排头兵在暑假NBA休战的时候推出,一来能够稳固暑期市场,二来也为接下来一个赛季的打拼做准备;第二类球星的签名鞋则多为赛季中推出,作为顶级的系列开拓市场。麦迪来中国,除了宣传刚刚复刻的T-MacⅠ之外,更是要推广已经上市的T-MacⅥ,为接下来一个赛季Adidas的市场营销做准备的。作为顶级装备T-MacⅥ确实无懈可击,但是绝高的价格拒绝了一部分热情的鞋迷。这个夏天T-MacⅥ是 Each sporting goods company’s strategy is basically the same, its stars divided into three categories, the first category is strength type - in the league to occupy the forefront of statistics, but the star effect is not strong, the number of representatives of such stars when Adidas signed Duncan; the second category is the same strength and charm of the same star, Tracy McGrady is absolutely one of the best; the third category is pure charm player, of course, not that his strength is not enough, but the charm can sometimes People ignore the strength. These three kinds of star signature shoes are also very particular about the launch, most of the first class of star shoes as the vanguard of the mid-market in the summer vacation when the NBA truce introduced to stabilize the summer market, and secondly for the next season Preparation for the hard work; the second type of star signature shoes are mostly launched in the season, as the top series to open up the market. In addition to promoting T-Mac I just engraved, Tracy McGrady will promote the T-Mac VI already on the market and prepare for the marketing of Adidas for the coming season. As the top equipment T-Mac VI is indeed impeccable, but the high price rejected some enthusiastic shoes fans. This summer T-Mac VI is