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品牌是价值理念、文化传承、质量、技术、服务的综合载体。企业品牌的提升,靠的是坚守理想、勇于开拓、不断创新;中国工业品牌的崛起,离不开政府的精心培育引导。工业和信息化部一直高度重视工业企业品牌建设,为加强对工业企业品牌培育工作的指导,工信部制定了《品牌培育管理体系实施指南》和《品牌培育管理体系评价指南》,并在2011年启动了工业企业品牌培育试点
Brand is the value of the concept of cultural heritage, quality, technology, service integrated carrier. The improvement of corporate brand depends on persisting in ideals, being brave in pioneering and innovating constantly. The rise of China’s industrial brand can not be done without the careful cultivation and guidance of the government. The Ministry of Industry and Information Technology has always attached great importance to the brand building of industrial enterprises. In order to strengthen the guidance on the brand cultivation of industrial enterprises, the Ministry of Industry and Information Technology has formulated the Guidelines for the Implementation of Brand Cultivation Management System and the Evaluation Guide for Brand Cultivation Management System and started it in 2011 The industrial enterprise brand cultivation pilot