由于一系列软硬件产品的创新,消费者的数字消费习惯正在形成。截至2011年底,社交网络已占美国网民网络使用总时长的16.6%;超过8%的数字流量通过智能手机和平板电脑完成,同时,数字订阅内容成增速最快网络零售品;每天有超过1亿人观看网络视频,同比增长 Due to a series of innovations in hardware and software products, consumer digital spending habits are taking shape. As of the end of 2011, social networks accounted for 16.6% of the total Internet users in the United States. Over 8% of digital traffic was done on smartphones and tablets, while digital subscriptions were the fastest growing online retailers. More than 1 Hundreds of millions watched online video, an increase over the previous year