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二十世纪末期,跨文化传播研究开始传入我国,此后在我国方兴未艾。尤其是中国改革开放之后,国家不断加大开放力度,国家之间进行新闻传播与交流的需求越来越频繁,跨文化新闻传播在中国得到重视。本着求同存异的思想,我们应增加对其他地区的文化认同感,促进文化的多元化发展,利用新闻工具将民族的优秀文化传播向世界、又把世界的优秀文化带入中国。
At the end of the twentieth century, intercultural communication research began to spread to our country and thereafter it was on the rise in our country. In particular, after China’s reform and opening up, the country continued to increase its efforts to open up more and more, and the demand for news dissemination and exchange among countries became more and more frequent. Cross-cultural news dissemination was valued in China. In the idea of seeking common grounds while reserving differences, we should increase our cultural identity with other regions, promote the diversified development of culture, use news tools to spread the excellent national culture to the world, and bring the world’s best culture to China.