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近年来,新闻报道策划成为媒体报道活动的一个重要组成部分,占有越来越重的分量,策划的好坏甚至直接关系报道质量和生存。然而,正确运用策划提升报道质量、提升媒体影响力的同时也出现了一些误区,包括不正确的做法和理念,比如“新闻报道策划”被异化为新闻炒作、媒介假事件,新闻报道策划成了新闻制造,甚至假新闻,从而影响新闻报道的真实性和媒体公信力,为人诟病。在理论和实践层面如何正确认识、操作报道策划,如何更好地发挥策划在舆论引导中的积极作用?怎样把握策划的“度”和“界限”?如何对新闻资源进行恰当整合?本期组织专题研讨,解析新形势下的新闻报道策划。
In recent years, the planning of news reports has become an important part of the media coverage activities. It occupies an increasingly heavier weight and the quality of the planning has a direct bearing on the quality and survival of the media. However, the correct use of planning to improve reporting quality, enhance the media influence also appeared some errors, including incorrect practices and concepts, such as “news report planning ” alienated into news speculation, media false events, news reports planning It has become a source of criticism for making news or even fake news, thereby affecting the authenticity of news reports and the credibility of the media. How to correctly understand and operate the report planning at the theory and practice level, how to give full play to the active role of planning in the guidance of public opinion? How to grasp the “” and “boundaries ” of the planning? How to properly integrate the news resources This issue of special seminars, analysis of news reports under the new situation planning.