如今名誉扫地的首席执行官们是100年来进化的产物。 显而易见的是,今天那些名誉 扫地的首席执行官们不是才冒出来 的,而是进化而来的。在100多年 里他们一直领导着大公司,CEO成 了变化无常的人物,时而成为主 宰,时而被主宰,在公众视野中不 断沉浮并且经历了几次彻底的转 变。虽然这些转变是因为更大的社 会经济力量造成的,但也由CEO们 本身所推动——或者确切地说由一 小撮有影响力的人们所推动。接下 去要讲的不是一串有史以来伟大 CEO的名单。这是个关于创造了或 再造了CEO概念的人们的故事。 Today’s reputation as CEOs are the product of 100 years of evolution. What is clear is that today’s reputable CEOs are not coming out but evolving. For more than 100 years they have led the big companies, CEOs have become volatile, sometimes dominated, sometimes dominated, constantly floated in the public eye and undergoing several radical changes. While these shifts are due to greater socio-economic forces, they are also driven by the CEOs themselves-or rather, by a handful of influential people. What follows is not a list of the great CEOs ever. This is a story about people who have created or recreated the CEO concept.