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抢攻企业形象的3大切口企业形象必须经过传播交流才能提升其认知度,W透过个别传播、推广、大众传播等3大传播角度,可以稳当“切入”。文/周绍贤编者按:从1992年10月开始,本刊每期与台湾《战略生产力》杂志同步交换刊登版面,本刊重点选登《战略生产力》的有...
The corporate image of the three major incisions that attack corporate image must be communicated and communicated to enhance their awareness. Through three communication perspectives, such as individual communication, promotion, and mass communication, they can be “cut in”. Wen/Zhou Shaoxian Editor’s Note: Since October 1992, this issue of the magazine has been published and published in parallel with Taiwan’s magazine “Strategic Productivity”. This issue focuses on the selection of “Strategic Productivity”...