随着高校招生规模的逐渐扩大,高校教材在图书市场的份额也随之增加,高校教材的编发工作越来越受到出版社的重视。由此引发的选题策划重复、竞争手段不规范、竞争环境失衡等现象,给大学出版社的高校教材推广工作带来了不小的困难。一、出现的问题1.选题重复现象严重我国出版行业 With the gradual expansion of college enrollment, the share of university textbooks in the book market also increases, and the compilation and distribution of textbooks in colleges and universities are increasingly valued by publishers. The resulting topics repeat planning, non-standard means of competition, competitive environment imbalances and other phenomena, to the University Press colleges and universities to promote teaching materials has brought no small difficulty. First, the problems that appear 1. Repeated choice of topics serious publishing industry in our country