政府公共关系是公共关系的一种特殊形式,与政府的组织管理和行政管理相融合,为政府顺利开展各项行政工作、塑造政府良好的形象起着重要作用。然而,在政府努力进行公共关系工作时,由于相关因素直接或间接的影响,有时总会难免出现一些意想不到的失误,有些失败甚至是突如其来,或是灾难性的。因此,政府公共关系危机管理便应运而生,它旨在消除一切不和谐因素,恢复并构建政府良好的执政为民高效务实的形象。 Public relations of the government is a special form of public relations, which integrates with the organization and administration of the government and the administration. It plays an important role in smoothly carrying out various administrative tasks and shaping a good government image. However, when the government endeavors to carry out public relations work, some unforeseen mistakes will inevitably occur sometimes due to the direct or indirect impact of related factors. Some failures may even be sudden or catastrophic. Therefore, the crisis management of government public relations came into being, aiming to eliminate all disharmony factors and restore and construct a highly efficient and pragmatic image of the government’s good governance.