未成年人的判断标准,认知、辨别能力也不够完善决定了未成年人极易被大众传媒所带来的消极因素所影响。本文从对一镇初中和中心小学部分班级的调查着手,分析在农村中小学中实施媒介素养教育的必要性,并提出笔者的初步构想,总结当前存在的困难。 The standard of judgment of juveniles, their lack of cognition and their ability to distinguish are not enough to affect the minor factors that are easily exposed to the negative factors brought about by the mass media. This article starts from the investigation of some primary schools in middle school and middle school in a town, analyzes the necessity of implementing media literacy education in primary and middle schools in rural areas, and puts forward the author’s tentative ideas and summarizes the current difficulties.