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新媒体是指报刊、广播、电视等传统媒体外的现代信息网络媒体。现代信息网络在最近几年发展迅速,智能手机推广、网络电视普及,新型软件不断涌现,更新了新媒体的传播载体,提供更优质的传播平台,促进信息传播更加便利。现代信息媒体对于思想政治教育的工作,尤其是对大学生的思想政治教育更具有时代性的影响,新媒体已经融入大学生的生活中,塑造新时代大学生的思想政治观念。因此,对新媒体视域下的大学生思想政治教育研究,能够有效推进大学生思想政治的实效性。
New media refers to newspapers, radio, television and other traditional media outside the modern information network media. In recent years, the modern information network has developed rapidly. The popularization of smart phones and the popularization of network television have brought forth new types of software, updated the media of new media, provided better communication platforms and facilitated the dissemination of information. Modern information media has more impact on the work of ideological and political education, especially the ideological and political education of college students. The new media has integrated into the life of college students and shaped the ideological and political concepts of college students in the new era. Therefore, the study of ideological and political education of college students from the perspective of new media can effectively promote the effectiveness of ideological and political education for college students.