论文部分内容阅读
2012年,《永康日报》报纸期平均发行量达到4.1万份,自费订户达80%以上,在永康市场的千人拥有量已达70份。实现广告经营收入3100万元,八成以上广告都是上门广告,利润1250万元。这种对经营潜力的吸附力让同行赞叹。原因在哪里?永康位于浙中盆地,是一个人口和经济总量都处于中等水平的县级市。《永康日报》是一张在报业整顿时差点被停刊的报纸。
In 2012, Yongkang Daily had an average circulation of 41,000 in newspapers and over 80% of its subscribers at its own expense, and the number of employees in Yongkang reached 70. Achieve advertising revenue 31 million yuan, more than 80% of ads are on-site advertising, profit 12.5 million yuan. This kind of attractiveness to the potential of business so that peers praise. The reason why? Yongkang is located in the basin of Zhejiang, is a population and economic aggregate are at a mid-level county-level city. “Yongkang Daily” is a newspaper that has been nearly suspended for the time being in press.