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广告与都市广播的营销策略在免费收看体制下存在的我国都市电台，广告是其经济效益的最基本来源。之所以说是最基本，不仅是指其在电台收益中所占的比重之大，而且是因为提高电白收益所做的种种努力，相当多一部分要通过广告途径最终得以实现。但不同电台广告收益的巨大差异却
Advertising and urban broadcasting marketing strategy In the free viewing system exists in China’s urban radio and advertising is the most basic source of its economic benefits. The reason why it is the most basic means that not only is it a big part of the revenue of radio stations, but also that a great part of the efforts made to increase the incomes of televisions have to be ultimately realized through advertising. However, the huge difference between different radio advertising revenue