品牌传播方式的创新,引发广告模式的一夜巨变。新媒体的国际玩家在过去的整整一个世纪中,时尚行业之于大众是神秘的,遥不可及的。近年来,新媒体的出现打破了这个时尚界的惯例。正如美国设计师扎克·珀森所说,“时尚行业正处于时代的分水岭,一边是重视隐私的传统,一边是张扬个性、讲究外联的新风气”。2009年秋季时装周,已故坏小子设计师亚历山 Innovation in brand communication has triggered a dramatic overnight change in the advertising model. International players in new media For the past century and a half, it is mysterious and out of reach for the fashion industry to reach the general public. In recent years, the emergence of new media has broken the practice of this fashion industry. As American designer Zack Persson put it, “The fashion industry is at the watershed of the times, while on the other hand, it attaches great importance to the tradition of privacy, while on the other hand is to publicize individuality and pay attention to the new atmosphere of outreach.” Fall 2009 Fashion Week, the late bad boy designer Alexander