当前,实施名牌战略,创造名牌效应,是职业学校求生存、图发展的重要途径。就技工学校而言,如何创建若干名牌骨干专业,以创造名牌效应,是一个值得探讨的问题。本文就此谈一些粗浅的认识。一、以市场为导向设置专业是创名牌专业的前提。一些技工学校招生难,就业难,其中一个重要原因是专业不适应市场需要。只有所设专业培养的人才将来走“俏”,才能使学校发展立于不败之地。笔者认为要选准、定好专业,学校领导必须克服“急功近利”的倾向,不要盲目赶潮流。有的学校见什么专业热就马上建什么专 At present, the implementation of brand-name strategy to create brand-name effect is an important way for vocational schools to survive and develop. As far as technical schools are concerned, it is a question worth discussing how to create a number of famous brand backbone specialties so as to create a brand name effect. This article talks about some superficial understanding. First, the market-oriented professional is a prerequisite for a brand-name professional. Some technical school enrollment is difficult, difficult employment, one of the important reasons is that the professional does not meet the needs of the market. Only by setting up professionals trained in the future to go “pretty” in order to make the school invincible. I believe that to be accurate, professional, school leaders must overcome the “quick success” tendency, do not blindly catch the trend. Some schools to see what professional heat to immediately build what college