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在被外资品牌纷纷蚕食的饮料、数码电子、汽车、日化等中国市场,家电业却凭借强大的研发和制造能力,变得越发坚强,无论是近似寡头的零售商还是新崛起的家电电商。在逐步走出家电价格混战的阶段后,国内家电品牌凤凰涅槃,开始进入了服务制胜的新时期。未来随着互联网、信息化程度的加深,家电企业的制造优势将会逐渐减弱,其竞争力的重塑,将主要依靠售后服务模式的不断优化。
In the Chinese market, which has been infested by foreign brands, such as beverages, digital electronics, automobiles, and daily chemicals, the home appliance industry has become stronger with its strong R & D and manufacturing capabilities. Whether it is an oligopolistic retailer or a newly emerging home appliance supplier . After gradually out of the stage of home appliance prices melee, the domestic appliance brand Phoenix Nirvana, began to enter the new era of service victory. With the deepening of the Internet and information technology in the future, the manufacturing advantages of household electrical appliance enterprises will gradually weaken. The remodeling of their competitiveness will mainly rely on the continuous optimization of after-sales service mode.