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几年前北京那场惨烈的“矿泉壶大战”使许多厂商倾家荡产。不可否认,杀价是一种恶性竞争,但提高质量,降低成本就一定高明吗?商战中,企业为了在竞争中获胜,一味地考虑如何保存和发展自己,打败竞争对手,或许能逞一时之勇,但毕竟不是最高明的策略。只有找出顾客的真正需求,避免按照自己的一厢情愿参与竞争才是最高明的策略。山叶钢琴声名远播,全球市场占有率约为40%。但是近几年来,全球的钢琴市场萎缩,年需求量大约递减10%。在困境面前,山叶公司并不是像一般厂家那样减少或停止钢琴生产,向其他行业渗透或转产,也不是消极等待
A few years ago in Beijing that tragic “mineral pot war ” so that many manufacturers go bankrupt. It is undeniable that bargaining is a vicious competition, but to improve quality and reduce costs must be clever? Business in the enterprise, in order to win the competition, blindly consider how to preserve and develop themselves to defeat competitors may be able to succeed , But after all, is not the most clever strategy. Only to find out the real needs of customers, to avoid competition in accordance with their own wishful thinking is the cleverest strategy. Yamaha piano reputation, the global market share of about 40%. However, in recent years, the global piano market has shrunk and annual demand has been reduced by about 10%. In the face of difficulties, Yamaha is not like the average manufacturer to reduce or stop the piano production, infiltration or conversion to other industries, nor is it negative wait