本文介绍了纪录片的定义与类型,描述了中国纪录片的产业化发展。指出了当代纪录片市场化发展过程中,所面临的传统模式的束缚、投入与产出不成正比、营销与播出渠道狭窄、摄制环节的瓶颈制约等困境。从合理的政策支持、树立市场营销的意识、打造纪录片精品、拓展播出平台几个方面,对纪录片市场化出路进行了积极的探索。 This paper introduces the definition and type of documentary and describes the industrialization of documentary in China. Points out the dilemma of the traditional model in the process of marketization of contemporary documentary, the imbalance between input and output, the narrow marketing and broadcasting channels and the bottleneck restriction of the production link. From the reasonable policy support, the establishment of marketing awareness, creating documentary quality, expanding broadcast platform in several aspects, the documentary market-oriented way to actively explore.