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The purpose of strategic management is to produce knowledge of,to understand and to explain how firms achieve and sustain competitive advantages.On the assumption that something beyond firm-controlled resources and industry structure contribute significantly to firm’s competitive advantage as well,I propose a new construct of interface assets to integrate all the resources beyond firm-controlled resources and industry structure.I examine the attributes of interface assets and propose four assumptions about interface assets.I also develop a framework that illustrates how interface assets contribute to competitive advantage.Finally,I conclude the article by discussing the theoretical and practical implication of the interface assets model.