论文部分内容阅读
2014年接近尾声,惠州企业公益与慈善事业取得长足发展,广东和天下集团在该领域扮演了积极的“企业公民”角色,走在惠州各大企业的前列。就此,本刊特约记者专访了和天下集团总裁办主任杨意兰女士,对和天下集团的公益理念与公益实践做了深入的了解。一、从“和”之道到“创想,至为分享”杨意兰现任广东和天下置业集团总裁办主任,她深刻诠释了和天下集团的品牌体系,从集团品牌哲学——“和”之道到集团全新的品牌定位,品牌使命、品牌、愿景及核心
Towards the end of 2014, Huizhou’s corporate charity and charity made great strides, and Guangdong and Tianxia Group played a positive role of “corporate citizenship” in this field and were at the forefront of the major enterprises in Huizhou. In response, our correspondent interviewed Ms. Yang Yi Lan, the director of Tianxia Group, and made in-depth understanding of commonweal philosophy and commonweal practice with Tianxia Group. First, from the “” and “Road to ” Creative, to share “Yang Yilan is currently Guangdong and World Real Estate Group Corporation Office Director, she profoundly interpreted and the world group’s brand system, from the group brand philosophy - ”And" to the group’s new brand positioning, brand mission, brand, vision and core