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曾在电视上看过这样一个镜头:美国华盛顿邮报的记者走上街头向人们询问这样一个问题,请迅速说出一个中国品牌的名称。“日本有索尼,德国有宝马,韩国有三星,中国有……”在街访中,很多人能够细数出很多国家的代表品牌,但是却说不出一个能够代表中国的品牌。
I had seen such a shot on television: The Washington Post reporter took to the streets to ask people such a question. Please quickly name the name of a Chinese brand. “There are Sony in Japan, BMW in Germany, Samsung in South Korea, and ... in China.” In the street visits, many people can figure out representative brands of many countries, but they can’t tell a brand that can represent China.