一般情况下,企业的品牌传播都会依赖于不同媒介、不同强度的广告宣传。然而,在产品同质化、竞争白热化的市场环境下,大规模的广告传播很难突破消费者的心理防线,更为重要的是,消费者在长期的消费过程中积累的购买经验和吃亏上当的教训,使得他们对自卖自夸式的宣传有着天 Under normal circumstances, corporate brand communication will depend on different media, different intensity of advertising. However, under the market homogeneity and intense competition, it is difficult for large-scale advertising to break through the psychology of consumers, and more importantly, the purchasing experience and losses suffered by consumers during long-term consumption The lessons that have made them self-proclaimed propaganda have a heaven