需求价格弹性定价法与成本定价法,在企业产品定价过程中具有一定的参考价值。但是,随着市场经济的进一步发展,这两种定价方法的局限性逐渐显露。本文通过分析需求价格弹性针对涨价、降价的不对称性,同时将产品生命周期理论与成本定价相结合,提出了改进的定价策略。 Price elasticity of demand pricing method and cost pricing method in the pricing process of enterprise products has a certain reference value. However, with the further development of the market economy, the limitations of these two pricing methods are gradually revealed. In this paper, we analyze the asymmetry of price increase and price reduction by analyzing the demand price elasticity. At the same time, we combine the product life cycle theory with cost pricing, and propose an improved pricing strategy.