新媒体分流广告是必然的趋势,正像中国过去有一段时间电视盛行,电影媒体一度受到打压,人们很少再看电影。但是从《英雄》的票房来看,人们发现要看大片,只有到电影院才能看出它的效果来,电视的效果是很难替代其效果。每个媒体都有它独特的、自己的特点和功能。这种特点和功能随着社会的发展将表现得越来越淋漓尽致。 New media offloading advertising is an inevitable trend. Just as China has enjoyed television for some time in the past, the film media was once suppressed and people rarely watch movies anymore. However, from the “hero” box office, people find it necessary to see a large movie, and only to the cinema to see its effect, the effect of television is very difficult to replace its effect. Each media has its own unique, own characteristics and functions. This feature and function will be more and more vivid with the development of society.