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Did you notice that Facebook, Motorola, Procter & Gamble, and Firefox all changed their logos in 2013? Here are the 10 companies that changed their logos this year.
脸谱网、摩托罗拉、宝洁、火狐都在2013年换了logo,你注意到了吗?下面就来盘点今年更换了logo的十家知名公司。
1. 20th Century Fox 20世纪福克斯
Up through May 2013, Rupert Murdoch kept his company named “20th Century Fox”. It has finally entered the 21st century.
直到2013年5月,鲁伯特·默多克还是在沿用“20世纪福克斯”的公司名。现在,它终于进入21世纪了。
2. Billboard 公告牌
Billboard changed its logo from uppercase to lowercase.
美国公告牌音乐榜的logo从大写字母变成了小写字母。
3. Dow Jones 道琼斯
The Dow Jones switched from the closely-knit lettering to this now. The words are further apart and more colorful.
道琼斯的logo从原来很挤的字母排列变成了现在这样。现在这种logo的字母更加松散多彩。
4. Ernst & Young 安永
On July 1, Ernst & Young announced a logo change. The above logo is the old one, and below is the new one, in color.
7月1日,安永宣布更换logo。上面的是旧的logo,而下面的是新logo,彩色的。
5. Facebook 脸谱网
Facebook’s new and old logos are almost indistinguishable. On the left is the old one. And on the right is the new one. Now the “F” has no definitive bottom.
脸谱网的新旧logo看起来变化不大。左边这个是旧的logo。右边这个是新的logo。现在的logo上字母“F”下没有了明显的底纹。
6. Firefox 火狐
Firefox underwent a subtle logo change. It’s virtually identical! Although designer Sean Martell gave an in-depth explanation of the changes on his blog.
火狐微调了一下自己的logo。新旧logo看上去几乎没差别!虽然设计师肖恩·马特尔还是在自己的博客中解释了新logo的深层次内涵。
7. Harvard University Press 哈佛大学出版社
Harvard University Press’ old logo had a lot of pomp and circumstance. The new one is pretty minimalistic. It’s a series of lines (Although the white space in between does kind of form an “H”).
哈佛大学出版社的旧logo中有很多华丽的装饰和背景。新logo看上去就卡通多了,由一系列的竖线组成(尽管线条之间确实形成了字母“H”)。
8. Motorola 摩托罗拉
Motorola’s logo used to look like the one on the left. It was changed in June this year. In case you missed the familiar color scheme, the bottom line reminds you that it is a Google company. In the meantime, letters are also now in lowercase.
摩托罗拉公司的logo原来是像左边这样的。今年6月,摩托罗拉也换logo了。为了以防你想念那熟悉的彩色配色方案,还在底部加上了一行字,生怕你不知道摩托罗拉已经被谷歌收购了。同时,摩托罗拉的几个字母也全换成了小写字母。
9. Nivea 妮维雅
Nivea had used the left logo since 1925. But the image changed this year.
妮维雅从1925年起就开始用左边这个logo了。但是今年却改了logo。
10. Procter & Gamble (P&G) 宝洁公司
Procter & Gamble used to be pretty simple. But in May, the company decided to reintroduce the sliver of the moon that had been in previous logos since the 1850s.
宝洁公司原本的logo很简单。但是今年5月,宝洁公司决定,恢复使用在19世纪50年代就开始使用的银色月亮的设计。
Vocabulary
uppercase:大写字母的
lowercase:小写字母的
closely-knit:紧密的,组织严密的
announce:宣布,诉说
indistinguishable:难区分的,不能分辨的
subtle:微妙的,敏感的
minimalistic:简约的
脸谱网、摩托罗拉、宝洁、火狐都在2013年换了logo,你注意到了吗?下面就来盘点今年更换了logo的十家知名公司。
1. 20th Century Fox 20世纪福克斯
Up through May 2013, Rupert Murdoch kept his company named “20th Century Fox”. It has finally entered the 21st century.
直到2013年5月,鲁伯特·默多克还是在沿用“20世纪福克斯”的公司名。现在,它终于进入21世纪了。
2. Billboard 公告牌
Billboard changed its logo from uppercase to lowercase.
美国公告牌音乐榜的logo从大写字母变成了小写字母。
3. Dow Jones 道琼斯
The Dow Jones switched from the closely-knit lettering to this now. The words are further apart and more colorful.
道琼斯的logo从原来很挤的字母排列变成了现在这样。现在这种logo的字母更加松散多彩。
4. Ernst & Young 安永
On July 1, Ernst & Young announced a logo change. The above logo is the old one, and below is the new one, in color.
7月1日,安永宣布更换logo。上面的是旧的logo,而下面的是新logo,彩色的。
5. Facebook 脸谱网
Facebook’s new and old logos are almost indistinguishable. On the left is the old one. And on the right is the new one. Now the “F” has no definitive bottom.
脸谱网的新旧logo看起来变化不大。左边这个是旧的logo。右边这个是新的logo。现在的logo上字母“F”下没有了明显的底纹。
6. Firefox 火狐
Firefox underwent a subtle logo change. It’s virtually identical! Although designer Sean Martell gave an in-depth explanation of the changes on his blog.
火狐微调了一下自己的logo。新旧logo看上去几乎没差别!虽然设计师肖恩·马特尔还是在自己的博客中解释了新logo的深层次内涵。
7. Harvard University Press 哈佛大学出版社
Harvard University Press’ old logo had a lot of pomp and circumstance. The new one is pretty minimalistic. It’s a series of lines (Although the white space in between does kind of form an “H”).
哈佛大学出版社的旧logo中有很多华丽的装饰和背景。新logo看上去就卡通多了,由一系列的竖线组成(尽管线条之间确实形成了字母“H”)。
8. Motorola 摩托罗拉
Motorola’s logo used to look like the one on the left. It was changed in June this year. In case you missed the familiar color scheme, the bottom line reminds you that it is a Google company. In the meantime, letters are also now in lowercase.
摩托罗拉公司的logo原来是像左边这样的。今年6月,摩托罗拉也换logo了。为了以防你想念那熟悉的彩色配色方案,还在底部加上了一行字,生怕你不知道摩托罗拉已经被谷歌收购了。同时,摩托罗拉的几个字母也全换成了小写字母。
9. Nivea 妮维雅
Nivea had used the left logo since 1925. But the image changed this year.
妮维雅从1925年起就开始用左边这个logo了。但是今年却改了logo。
10. Procter & Gamble (P&G) 宝洁公司
Procter & Gamble used to be pretty simple. But in May, the company decided to reintroduce the sliver of the moon that had been in previous logos since the 1850s.
宝洁公司原本的logo很简单。但是今年5月,宝洁公司决定,恢复使用在19世纪50年代就开始使用的银色月亮的设计。
Vocabulary
uppercase:大写字母的
lowercase:小写字母的
closely-knit:紧密的,组织严密的
announce:宣布,诉说
indistinguishable:难区分的,不能分辨的
subtle:微妙的,敏感的
minimalistic:简约的