目标管理作为现代化的一种有效管理方法,首先出现在西方一些先进的资本主义国家,它广泛地被一些工商合一的大公司企业采用。目标管理被引进到我国之后,一些工业企业率先实行,并且取得了较好的效果,但在商业企业中推广、运用较少。现就商业企业如何推行目标管理谈一点粗浅看法。 As an effective management method for modernization, objective management first appeared in some advanced capitalist countries in the West. It was widely adopted by some big companies that combined business and industry. After the objective management was introduced into China, some industrial enterprises took the lead in implementing them and achieved good results, but they were less popularized and used in commercial enterprises. Now I will talk about a few superficial views on how to implement goal management for commercial enterprises.