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通过运用问卷调查和半结构性访谈方法，调查微博在90后大学生中的使用情况和大学生对微博的使用偏好，并进而分析微博的吸引力、大学生的微博使用行为和校园微博的关注度等。同时，结合高校思想政治教育工作者的工作实际，从微博阵地建设、队伍建设、发挥教育功能和加强媒介素养教育四个层面提出了推进微博与大学生思想政治教育相结合，提升思想政治教育效果的对策和建议。“,”This paper uses the methods of questionnaire survey and semi-structured interviews to investigate the use and preference of micro-blogs in college and university students who were born in the 1990s,and analyze the attractiveness of micro-blogs,micro-blog use of college and university students,the degree of attention to campus micro-blogs and so on.With the practices of the authors’daily work on ideological and political education in university and college,we further put forward the suggestion on advancing the combination of micro-blogs and ideological education and promoting the effect of ideological and political education from the perspective of micro-blog management,teachers’team building,the educational function of micro-blog,and the development of media literacy education.