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模式节目是“全球本土化”现象在文化传播领域中的典型案例,但全球成功的模式并不意味照搬就能获得我国观众的认可。“本土化”的程度与“本土化”的手段在某种层面决定了模式节目能否消除“舶来品”的隔阂感,符合我国观众的收视习惯并能产生情感上的共通。本文概括了模式节目在我国的发展现状,并以《中国梦之声》为例,探析其“本土化”的手段,总结模式节目在我国发展的“中国策略”。
The model program is a typical example of the phenomenon of “global localization” in the field of cultural communication. However, the global model of success does not mean that it can be approved by our audience. The degree of “localization ” and “localization ” means to some extent determine whether the mode program can eliminate the sense of estrangement of “exotic”, which accords with the audience’s viewing habits in our country and can produce the emotionally common . This article summarizes the status quo of modal programming development in our country and takes “China Dream Voice” as an example to explore its “localization ” approach and summarizes the “China Strategy ” in which modal programming develops in our country.