纵观我国大大小小的各类企业,有不少曾名噪一时,但最终难以避免走向“各领风骚三五年”的悲壮结局。有的企业能在短短的一两年内创下几百万、几千万甚至几个亿的市场奇迹,却往往会因一场专利纠纷、一篇报道而兵败如山,一蹶不振。如何打造“长寿企业”,企业如何“长寿”,应是各级政府和每个企业需认真思考的问题。 对大多数企业特别是中小企业而言,要达到“长寿”之目的,必须力戒浮躁之心态,牢固树立以下最基本的管理理念。 Looking at all kinds of enterprises of all sizes in our country, quite a number of them have been famous for a while, but in the end it is hard to avoid turning a deaf ear to the tragic ending of “three or five years of leading positions.” Some enterprises can hit a few million, tens or even hundreds of millions of market wonders in a short period of one to two years, but they often suffer defeat and slump because of a patent dispute and one story. How to build a “longevity enterprise” and how to “longevity” an enterprise should be a matter for serious consideration by all levels of government and every enterprise. For most enterprises, especially small and medium-sized enterprises, in order to achieve the goal of “longevity,” we must put an end to impetuous mindset and firmly establish the following basic management concepts.