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新疆挂历市场在经历了10多年辉煌和“挂历大战”之后,从去年逐渐走向低谷,今年更是萧条不堪。笔者日前在新疆最大的图书批发市场和挂历批销中心等处看到,往年此时正是挂历销售最好的季节,可是今年却看不到往年热销的场面,尽管商家使出浑身解数,购进价格低、质量好的挂历,但市民购买者寥寥无几。以往把挂历当作职工福利的团购也成了昨日的历史。为何曾经深受市民欢迎的挂历现在变得如此萧条,是群众的消费能力和消费心理出了问题,还是挂历本身出了问题?记者在走访了自治区出版单位、挂历批销商、企事业单位和部分市民后,从中得到了一些有益的启示。挂历是一种大众文化挂历曾是一种十分受群众欢迎的大众文化,对于广大的居民来说,年底花上10多元钱买一本图案精美的挂历挂在家里,既方便家人查阅日期,又增加了家庭的文化气息。家住团结路70号的李大妈对记者说:“每年元旦前我和老伴都要到图书批发市场买几本挂历,孩子们来了都拿一本回家。挂历既有精美的图案,显示的文
Xinjiang calendar market experienced more than 10 years of glory and ”calendar war “, gradually from last year’s trough, this year is even more depressed. The author recently in Xinjiang’s largest book wholesale market and calendars wholesale center and other places to see, this time in previous years is the best calendar sales season, but this year can not see the hot scenes of previous years, despite all his efforts to make business, Buy low prices, good quality calendars, but few people buy the public. In the past as the calendars for employee benefits group buy has become yesterday’s history. Why calendar has been popular with the public now become so depressed, is the masses of spending power and consumer psychology out of the question, or the calendar itself is a problem? Reporters visited the Autonomous Region publishing units, calendars wholesalers, enterprises and institutions and Some citizens, from which got some helpful inspiration. Calendars are a popular culture calendars used to be a very popular mass popular culture, for the majority of residents, spend more than 10 yuan at the end of the money to buy a beautifully crafted calendar hanging at home, not only convenient for family members to access the date, and Increased family culture. Lee lives on the 70th Road Unity aunt told reporters: ”Every year before New Year’s Day my wife and I have to go to the book wholesale market to buy a few calendars, the children came to take a home. Both calendars have beautiful patterns that show The text