Jones是一家总部设在奥地利的家族国际企业,在今年的海外馆里,Jones展现的不仅仅是服装本身,更是一种营销魅力。据Jones的品牌负责人介绍,在2013年,Jones在欧洲拥有150家专销店和82家Jones店中店,其中44家是特许经营,38家由Jones直接管理。“Jones品牌每季推出9套,每年的零售额可达到4000万欧元。对于我们来说营销是品牌制胜的法宝。” Jones is a family-owned international company headquartered in Austria. In this year’s overseas pavilion, Jones showed more than just clothing itself, but also a marketing glamor. According to Jones’s head of brand introduction, in 2013 Jones had 150 specialty stores and 82 Jones stores in Europe, 44 of which were franchises and 38 were directly managed by Jones. “Jones brand quarterly launch of 9 sets of annual retail sales up to 40 million euros. For us, marketing is the magic weapon to win the brand. ”