实现传统媒体和新兴媒体的融合对于 CCTV 来说,是抓住新技术带来的新机遇,向新媒体拓展与转型的战略选择;对 CCTV.com来说,是借助强势媒体和品牌的影响,实现网络竞争力的唯一选择。当前,世界各国对数字内容产业的开发十分重视,产业范围不断延伸至各个领域。尽管不同国家和地区对数字内容产业的分类有所不同,但数字音视频内容无一例外地都被视为重要的独立分支。 To achieve the integration of traditional media and emerging media is a strategic choice for CCTV to seize new opportunities brought by new technologies and expand and transform new media. For CCTV.com, with the help of strong media and brands, The only way to achieve the competitiveness of the Internet. At present, all countries in the world attach great importance to the development of the digital content industry, and the industrial scope extends to all fields. Although different countries and regions have different categories for the digital content industry, digital audio and video content has been regarded as an important and independent branch without exception.