《设计市场学原理》认为,设计市场学隶属于设计学的学科体系,二者皆需对创造性思维进行研究。文章对发挥想象力、打破常规思维定势、逆向思维法、奥斯本检核表法、开发右脑等多种思维训练方法进行阐述,为提高设计者的创造性思维能力提供了途径和方法,有利于设计者从多角度、多层次、多结构去思考问题、解决问题。 “Design Market Theory” that the design of marketing under the discipline of design, both need to be creative thinking. The article elaborates on various ways of thinking and exertion such as imagination, breaking the conventional thinking, reverse thinking, Osborne checklist, developing the right brain and so on, and provides ways and means to improve the designer’s creative thinking ability. Help designers from multiple angles, multi-level, multi-structure to think and solve problems.