三星的产品一贯给人商务、高端的形象,为了触达到更多消费群体,三星希望在今后塑造更为多面的品牌形象。为了贴近年轻人的想法与个性,三星以亲切、活泼的姿态与之对话,并希望打破年轻人心中不够个性、中规中矩的三星品牌形象。为了勾画出新的品牌形象,三星旗下的广告代理公司三星鹏泰希望通过娱乐营销的方式来拉近与年轻人的距 Samsung's product has always given the business, high-end image, in order to reach more consumer groups, Samsung hopes to shape the more faceted brand image in the future. In order to be close to the young people's thoughts and personality, Samsung talks in a cordial and lively manner, and hopes to break the minds of young people who are not enough personality, quite satisfactory Samsung brand image. In order to outline a new brand image, Samsung's advertising agency Samsung Pengtai hope that entertainment marketing approach to narrow the distance with young people