这是一个传播过度的年代,每个企业都想在激烈的竞争中发出自己的声音,树立自己的品牌,广告作为最行之有效的一个利器,被众多的企业所利用、推崇。但也有这样一句名言:“在我的广告费中,有50%被浪费了,只不过我不知道浪费了哪50%而已。”如何物超所值,花最少的钱获得最佳的传播效果,使广告费的浪费降到最低程度,成为企业和媒体共同关心的问题。但到底如何去降低呢?答案只有一个,那就是不断地寻求最适合企业投放的广告形式,寻求 This is an era of excessive communication, each business wants to make their own voices in the fierce competition, establish their own brand, advertising as the most effective as a weapon, by many enterprises to use and respected. But there is also a famous quote: “50% of my advertising costs were wasted, except that I do not know which of the 50% wasted. ” How to get the best value with the least money Spread the effect, so that the waste of advertising to a minimum, a business and media issues of common concern. But in the end how to reduce it? There is only one answer, that is constantly looking for the most suitable business advertising forms, seeking