论文部分内容阅读
随着我国近期对农村政策和农民收入的调整、农民减负、农民收入增加,农村市场的潜力正在悄然积蓄。企业应该如何根据我国农村市场的特征实施体验营销,进一步开拓农村市场?本文认为可以从以下几个方面来考虑:成立“示范户”;增强情感体验;开发适合农村的产品;加强互动。
With the recent adjustment of rural policies and peasants ’income in China, peasants lose their burdens and peasants’ incomes increase, so the potential of the rural market is quietly being saved. How should enterprises implement experiential marketing based on the characteristics of China’s rural market and further explore the rural market? This paper considers that we can consider from the following aspects: the establishment of “model households”; the enhancement of emotional experience; the development of products suitable for rural areas; and the enhancement of interaction.