一个出版社,特别是大型的综合性出版社,其选题可谓林林总总,多种多样,但重大出版工程无疑与出版社的社会影响、品牌形象、核心竞争能力密切相关。在这次全国经营性图书出版单位等级评估中,对出版社评估的重要指标之一就是“图书出版能力”,因此,对出版社来说,重大出版工程建设 A publishing house, especially a large-scale comprehensive publishing house, has a wide range of topics for its selection. However, major publishing projects are undoubtedly closely related to the social influence, brand image and core competitiveness of publishing houses. In this national operating book publishing unit level assessment, one of the important indicators for the evaluation of the publishing house is the “book publishing ability”, therefore, for publishing houses, major publishing project construction