由于现代社会经济繁荣,商品供应充裕,以及同类产品在各方面的差异不断缩小,促使企业越来越重视广告宣传方面的竞争。广告充斥着社会中的每一个角落,以其卓越的创意和强烈的视觉冲击力,在市场经济的竞争中发挥着应有的重要作用。它既能突出商品的品牌与质量的优势,同时又能树立良好的企业形象。它针对特定的受众目标,按照心理学法则进行科学的广告诉求,能有效的刺激消费需求,促进商品的销售。 Due to the economic prosperity of modern society, the abundant supply of goods and the continuous narrowing of similar products in various fields, enterprises are being urged to pay more and more attention to the competition in advertising. Advertising is full of every corner of society, with its excellent creativity and strong visual impact, plays an important role in the competition of the market economy. It not only highlights the advantages of brand and quality of goods, but also establish a good corporate image. It targets a specific audience, in accordance with the laws of psychology, scientific advertising appeal, can effectively stimulate consumer demand and promote the sale of goods.