通过MSN,让好友间彼此散发优惠券,这便是2008年台湾Friday’s的营销策略。当年Friday’s只投入了110万元的网络广告预算,却得到了300万元的利益,投资报酬率接近300%。早在1996年,在很多人对 “网络”这个名词还一知半解的时候,台湾Friday’s就已经有自己的官方网页了;1999年台湾Friday’s更是推出了答对问题就送网友优惠券的互动营销方案; Through MSN, let friends send each other coupons, this is the 2008 Taiwan’s Friday’s marketing strategy. That year’s Friday’s invested only 1.1 million online advertising budget, but has received 300 million interest rate, return on investment close to 300%. As early as 1996, when many people still knew the term “network”, Taiwan’s Friday’s website already had its own official website. In 1999, Taiwan’s Friday’s launched an interactive marketing solution that sent online coupons Program;