论文部分内容阅读
在经济全球化的今天,品牌价值已经成为企业和国家重要的无形资产,也是企业软实力的重要体现,注重品牌建设、培育强势品牌是提升企业竞争力的重要途径,越来越多的企业对品牌的重视程度已提升到了战略高度。
In the economic globalization, brand value has become an important intangible asset of enterprises and countries, and also an important manifestation of enterprise soft power. Emphasis on brand building and cultivating strong brands is an important way to enhance the competitiveness of enterprises. More and more enterprises Brand importance has been elevated to a strategic level.