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1979年,当广告的春雷在960万平方公里广袤土地上炸响的时候,有谁预料到了今天?哲学家不会,经济学家不会,预言家更不会。2000年,广告营业额712.66亿元,与GDP80000亿元的比值逼近1%。这是不辩的事实。中国广告业20年发辰,风风雨雨,几经坎坷;中国民营广告公司10年发展,星夜兼程,几多磨难。不是有人说过吗,半夜出门三种人:00、××、广告人。这么多年了,能活着的就是伟大,发展壮大的更让人钦佩。今天,当广告人站在新旧历史的交汇点上,审视过去,展望未来的时候,思想的火花更多地聚焦在谋求可持续发展上。历史是人创造的,未来仍然需要人去创造。世界上惟一不变的就是变化,当我们勇敢地面对现实,解决实际问题的时候,新的问题也已悄然来临或正在孕育当中。“欧美、日本经济的车轮一点点慢了下来,只有中国在高速行驶”;“跨国公司裁员的裁员,关闭的关闭,纷纷拥入中国,加大研发、生产力度。欲在中国一搏”;“在中国传媒业纷纷重组、合并打造巨轮的同时,国外传媒业的航空母舰已在我们的门外游戈,伺机用资本叩开凯觎已久的传媒市场”;在全球经济动荡不定、中国经济稳步高速发展的落差面前。中国广告业、本土广告公司迎来的是一场空前的机遇、还是浩劫?未来中国的广告业能否是本土广告公司的天下……
In 1979, when the advertisement of spring thunder exploded on 9.6 million square kilometers of vast territory, who predicted today? Philosophers will not, economists will not, prophet even more. In 2000, the turnover of advertising was 71.266 billion yuan, approaching 1% of the GDP of 800 billion yuan. This is an unsubstantiated fact. China’s advertising industry was launched in 20 years, ups and downs, after ups and downs; China’s private advertising company 10 years of development, Starry Night and Cheng, how many difficulties. Not someone said it, go out in the middle of the night three kinds of people: 00, × ×, advertising. For so many years, it is more admirable to be able to live, to grow and develop. Today, as advertisers stand on the meeting point between new and old history, looking past and looking forward to the future, the spark of thought is more focused on seeking sustainable development. History is created by man and the future still needs man to create. The only constant in the world is change. As we bravely face reality and solve practical problems, new problems have quietly come into being or are being nurtured. “The wheels of the economies in Europe, the United States and Japan have slowed down a bit, and only China has been moving at a high speed.” “The layoffs and the closure of multinationals have all come into China to increase R & D and production.” In the meantime, the media industry in China have restructured and merged together to create a huge round. At the same time, the foreign media industry carriers have been experiencing a long journey outside our door. Economic turmoil, the rapid development of China’s economy in front of the gap. China’s advertising industry, the domestic advertising company ushered in an unprecedented opportunity, or a catastrophe? The future of China’s advertising industry is whether the local advertising company ...