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当网络新闻的竞争日趋激烈之际,传统新闻媒体的网站日益表现出强大的冲击力与生长力,许多新闻媒体的网站不断更新版面、重组机构、扩展带宽,原本属于附带产品的网络版成为传统媒体在网络时代竞争的重中之重,成为整个媒体举全部之力来建设的新的着力点。目前,以新华网、人民网为代表的媒体网站已经越来越注意顺应网络新闻传播的规律,从传播内容、运行机制与技术平台方面不断建设自己的网站。这些变化使得国内网络新闻业的影响力越来越大,网络新闻宣传的主旋律声音也相应地越来越洪亮。
As the competition for online news becomes increasingly fierce, websites of traditional news media are showing increasingly strong impact and growth. Many news media websites constantly update their websites, reorganize their organizations and expand their bandwidth. The original online version of the accompanying products became a tradition The top priority of the media in the competition in the Internet age has become the new focal point for the entire media to give all its power to build. At present, the media websites represented by Xinhua Net and People’s Network have paid more and more attention to conform to the laws of network news dissemination, and continuously build their own websites from the aspects of dissemination of content, operation mechanism and technology platform. These changes have made the influence of domestic internet news industry bigger and bigger, and the main melody of internet news propaganda has been correspondingly more and more loud and clear.