一个很深的误解是,营销策划是个新兴行当。其实这行的历史足够悠久,出过不少大佬,诸葛亮算一个,刘伯温算一个,要算旁门左道的也有不少,姚广孝算一个。可为何大家总觉得营销策划是个新鲜行业?这得从中国商业市场的三个阶段说起。第一个阶段是“胆”。在野蛮生长的阶段里,靠的只是勇气,只要比别人快半步,就已成功了大半。第二个阶段是“识”。 A deep misunderstanding is that marketing planning is a new business. In fact, the history of this trip is long and long, many big guys have been out, Zhuge Liang count one, Liu Bowen count one, to be considered averted left many, Yao Guangxiao count one. Why do we always think that marketing planning is a fresh industry? This is from China's commercial market in three stages Speaking. The first stage is “courage ”. In the stage of brutal growth, rely on the courage, as long as half a step faster than others, it has been successful most. The second stage is “knowledge ”.